Max Verstappen Takes to the Gaming Arena for Heineken's Player 0.0 Final

Last weekend, Dutch beer brand Heineken hosted the final of its 2024 Player 0.0 global gaming competition. Held at Madrid's annual GAMERGY festival, the esport event united the most dedicated sim racers as they battled for the title. Heineken's Player 0.0 comes as the cherry on top of its recent activations in the gaming world. Back in 2023, the brand collaborated with Le Pub Brazil on a "Beer Matchmaking" service that connected gamers on a dedicated platform, before launching the "TH3 G4M1NG FR...